Unlike commercial advertisement which is a one way
street where the business promotes their product or service giving out only
self-serving information, content marketing is a two way relationship between a
business and the customers or potential customers. There is no unabashedly
pitching your product and services to everyone with half-baked information. In
this strategy you educate your customer with valuable and relevant information
and let them resolve their issue. With
the advent of internet, traditional marketing strategies are becoming obsolete
and content marketing is becoming more and more important to reach out to the
target customer. You can read this post
here to get a better understanding of how content marketing works
and how to get started. In this article, we will discuss why your marketing
strategy is incomplete without content marketing.
Authoritative
figure for a product.
Consistent delivery of quality content gives you the
authority on the product itself. People look up to your posts for worthy
information, advice and solution regarding a particular product. Your brand
becomes synonymous to the product itself. If a customer trusts you, they will
depend on you to make purchasing decisions on.
Customer loyalty
Building trust is an important factor in content
marketing. A good content will give unbiased and free information to their
customer without trying to push and sell their product or services. When a
customer follows you and you provide them with useful information to meet their
needs on a regular basis, they will often check in and they will tend to be
loyal to you when it is time to purchase.
Useful customer feedback
A successful marketing focuses on the interest of the
customer and not their own businesses. Any post made on social media encourages
feedback from the customer and is thus a two way street. You can understand
your customers better through this and create content that engages them and
genuinely assist them. You can read
this post here for tips on how to be successful at content
marketing.
More exposure due to seo
A genuinely useful content will not only be
appreciated by the customers, it will also be rewarded by search engines.
Keeping true to the context and publishing meaningful and useful content that
connects to your product gets recognized by search engine and is ranked highly
by them. As we are aware search engine optimisation will help you get more and
more visibility and exposure and attract more attention from potential
customers.
Value add service
A useful article can add value to the product or
service provided by your business. For example a detailed article on your
website about how to maintain a particular product can act as an after sale
service to the customer. Or factors to consider while choosing a product can
act as a pre-sale advice. It can act as a value add even by entertaining the
customer through short films or videos or even a feel good picture. This
increases the recall value of your brand and makes it a routine for a customer
to go back your website.
