Step 1. Engage With People That
Like Your Page
Start with an interesting and compelling Facebook
Page that differentiates your business from the competition. Apps are agood way
for any business serious about marketing on Facebook to create a unique
experience that helps you stand out.
From sharing videos to contests, Facebook
Apps are among the most used features on the platform. Add in the ability to
share with friends and a strong Facebook App can have a huge impact on your
ROI.
When we started working with e-commerce companies
it was quickly realized that creating a separate tab that helps business owners
showcase their products or services is the right approach.
Constantly posting your products on your Facebook wall is considered bad etiquette and will turn people off, resulting in a sharp increase in the number of people “unliking” your page and, therefore, dismissing your brand.
Creating a low-risk high- reward option for your customer is important, so always put yourself in the customers’ shoes when implementing any new Facebook ideas.
Constantly posting your products on your Facebook wall is considered bad etiquette and will turn people off, resulting in a sharp increase in the number of people “unliking” your page and, therefore, dismissing your brand.
Creating a low-risk high- reward option for your customer is important, so always put yourself in the customers’ shoes when implementing any new Facebook ideas.
There are thousands of amazing apps on Facebook and
visiting the Facebook App Directory is a good place to start, as well as
talking with other business owners about which Facebook Apps they have found to
be beneficial.
Step 2— Create Engaging Content
A few months ago, I attended Facebook’s annual
conference and was able to capture the news feed optimization formula Facebook
uses to decide what content shows up in a user’s top news feed.
Showing this formula and how it is tied to Facebook’s current news options (top news vs. most recent) was genius, as it really encourages you to do the right thing by your customer.
Showing this formula and how it is tied to Facebook’s current news options (top news vs. most recent) was genius, as it really encourages you to do the right thing by your customer.
Facebook news feed optimization has become a new
type of SEO. If you like or comment on updates from one particular Facebook
page often, you are likely to see that business’ status update in your top news
feed (the default setting) on a regular basis.
The formula (shown below), called EdgeRank, looks at affinity score (how often the user interacts with the page), weight (how many comments or likes a post has), and time decay (how recent that update was posted).
In many respects, this is not unlike link building.
The formula (shown below), called EdgeRank, looks at affinity score (how often the user interacts with the page), weight (how many comments or likes a post has), and time decay (how recent that update was posted).
In many respects, this is not unlike link building.
If you post content on your page that does not
follow the above formula you are wasting your time, as updates will not be seen
by your fans.
Before you press the share button, reread the post and make sure you are asking for engagement. For example, if you are thinking of launching a new product, ask the opinion of your customers.
Before you press the share button, reread the post and make sure you are asking for engagement. For example, if you are thinking of launching a new product, ask the opinion of your customers.
If you are just starting out and have very few
people following your page, Facebook advertising is a great approach to reach
the right people at the right time.
Advertisers can request that ads are served based on what your customers have said they liked in their profile.
For example, a Phoenix-based Mexican restaurant could promote a new brand of tequila to people on their birthdays that are located in the Phoenix area, based on the information from those users’ profiles.
Before launch, Facebook will even show the number of estimated reach so as to not waste marketing dollars advertising to those less likely to engage.
Advertisers can request that ads are served based on what your customers have said they liked in their profile.
For example, a Phoenix-based Mexican restaurant could promote a new brand of tequila to people on their birthdays that are located in the Phoenix area, based on the information from those users’ profiles.
Before launch, Facebook will even show the number of estimated reach so as to not waste marketing dollars advertising to those less likely to engage.
Step 3— Measure Performance
Used with your Facebook Page, Facebook Insights
offers valuable customer information. After reviewing age, gender and country
of residence you can enhance or change your current Facebook strategy.
Using this data, you can decide which content works best, the audience you are currently reaching and where improvements can be made.
Using this data, you can decide which content works best, the audience you are currently reaching and where improvements can be made.
In the end, it’s all about making social
connections with your target audience. Too often, business leaders and owners
think of their target audience as nameless, faceless people.
Facebook brings the human touch to your relationships with your customers; faces, names and conversations. And that is how you monetize Facebook — by creating a living dialogue with your fans.
Facebook brings the human touch to your relationships with your customers; faces, names and conversations. And that is how you monetize Facebook — by creating a living dialogue with your fans.
