Wednesday, September 18, 2019

Prebiotics Market: Global Outlook And Industry Trends

Prebiotics refer to special types of dietary fibers that feed the bacteria inside the human gut. Now it might make you think about why would anyone want to feed the bacteria inside your body? Shouldn’t it be killed instead? The reason is that these are good bacteria. Due to the fibers, the bacteria produce some useful nutrients for the colon cells and help maintain a healthy digestive system. Prebiotics are found in the non-digestible parts of food items like onion, garlic, bananas, and whole grains.  While reducing the risk of diseases, prebiotics help maintain the overall digestive health of the body.

A lot of times, people end up confusing prebiotics with probiotics. While prebiotics feeds the bacteria living inside our body, probiotics are live bacteria that are found in food items like yogurt or supplementary health drinks and formed due to the fermentation process of the food items. Undoubtedly, both are essential and have a positive impact on the body.

Global Market Outlook

Reports on prebiotics market size indicate that it is estimated to grow at a CAGR of 11 percent by 2022 and reach approximately $6 billion. The application of prebiotics in infant food holds a major share of almost 24 percent in the market.

As per application, the prebiotics industry is segmented into food & beverage, animal feed, and dietary supplements, with the food and beverage segment leading the industry growth. Based on ingredients, it is segmented into inulin, fructo-oligosaccharide (FOS), Mannan-oligosaccharide (MOS), and Galacto-oligosaccharide (GOS). Inulin ingredient has been dominating the industry.  Among the geographical segmentation, Europe is the leading consumer of prebiotics in the world, holding approximately 50 percent of the share. However, the Asia-Pacific (APAC) region is expected to witness the highest growth in the consumption of prebiotics in the next five years. According to the demography, the market can be segmented into pediatric, geriatric and adult.

Industry Trends

The recently discovered health benefits of prebiotics indicate that their scope and usage exist beyond the prebiotics industry. They don’t just improve your digestive health but also reduce lipid levels in the blood, improve brain functions and may also help in the treatment of type 2 diabetes, cardiovascular diseases and in improving metabolism. Owing to these recent findings of the potential benefits of prebiotics, many research organizations are pumping in money to fund the research further and diversify their usage.

Due to the increasing awareness of the importance of a healthy gut and natural occurrences of prebiotics in mother’s milk, the production of prebiotics is being driven to growth. Rising obesity and lifestyle diseases also contribute to increasing awareness in the market. Prebiotics are also known for improving the taste of food items and enhancing sweetness without any actual sugar content. This increases the sensory appeal of the food while maintaining nutritional value.

Prebiotics may also enter the preventive healthcare segment because of their health benefits. These benefits are not just limited to humans. Prebiotics are also known to improve health and bacterial function among livestock. They also help in the prevention of diseases among livestock, which has been a major concern for livestock owners across the world. Given their utility and potential health benefits, the prebiotics industry will expand to other sectors soon. 


In light of the growing benefits, prebiotics industry will see exponential growth in the coming years. Rising investment in research and development and rising cultivation of natural prebiotic herbs in Europe majorly will drive the market in the coming years. Growing awareness on improving the metabolism and maintaining gut health with the right protein intake is bound to give the necessary push in the demand for prebiotics. Increasing disposable income of the middle-class population combined with the willingness to spend on health and wellness products will also be a contributing factor. Even though prebiotics may be a relatively new trend in the nutrients and wellness sector, the dietary supplement segment is taking the industry by a storm.

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