In this fast moving
world, the technology is changing very fast. There is launch of many things in
the market every day. So to keep the people aware about the new things
available in the market, companies have to many of the efforts. Many companies
outsource the advertisements from the advertisement companies. Advertisement
can be done through various sources. These sources are selected according to
the budget that is allocated by the product manufacturing company. Apart from
doing advertisement in the newspaper or magazines, the most commonly used
source is video or can be called as add that contains both audio and video
related to the product. Mainly video production services in Bangalore
are famous.
They provide different
kinds of videos that are stated as follows:
Ø TV
Commercials: In this videos created by the third party contains the promotion
of the goods, services, any organization through television. These are created
keeping the mind the product or service that is to be promoted. Many
celebrities are taken in the videos in order to attract more consumers towards
the TV commercial.
Ø Animations:
These videos are basically created for the products or services related to
children. Animation makes the video more attractive. Even
many game related products like PlayStation are promoted through animated
videos. This is a new technique introduced in the market which have relatively
more demand in the market and even this type of videos are bit expensive than
others.
Ø Corporate
Videos: These type of videos for both internal and external corporate
communications. Now a days it has become important to make these videos
periodically. As these give a brief overview about the present financial
results to their stakeholders and also tell about the new product line or
services that are being launched in the market by them. Even it becomes
promotional videos to attract more shareholders towards them.
Ø Testimonials
Videos: These are short videos that are made with the customers or any client
who is satisfied by the services provided by the company. This is a new concept
in the market. Here the customers talk about the product, how to use it, how it
has solved his problem and how much they liked about the product in the video.
It is simple and better idea to influence more people towards the company.
Ø Product
Videos: These videos are basically made to promote the product. In this they
tell about the benefits and features of the product. Here in this video they
narrate a very short story in which they explain features of the product in
such a way that it leaves an impression in the mind of the customer. To make
the video more attractive and impact full, various celebrities are taken.
There are many video production service in India and
even this sector is growing at aver fast speed. These make the work of the
manufacturing company easy about the promotion of their products. As it is
important to make the customers aware about the new product line available in
the market. So these services have become necessary and more useful for both
customers and manufactures.