What do you understand by Search Engine Optimization or SEO? It is a
technique of attracting visitors or traffic to a particular website with the
aid of a search engine. As all of us know, Google is the biggest search engine,
giant. Any kind of information or news can be obtained by searching the same
using the search bar on the Google webpage.
Once you need information regarding
anything, you enter the required keywords in the search bar. Many websites or
links containing the required information are displayed in the search results.
One normally tends to check out the websites or links that are displayed first.
In order to improve the rankings of a website, appropriate seo
services in ludhiana of the content building need to be used.
What are the SEO types?
It is essential to use the correct SEO type while building content for a
website. This ensures a higher ranking for the website when searched. At
the same time, these rankings are retained for long time periods, thereby
ensuring high traffic for the website. Let us check out the SEO types and the ones which can
be used for webpage optimization.
1. White Hat SEO: This the recommended
SEO technique for developing content for a website. Content that is developed
on the basis of white hat SEO methodologies is in accordance with the
guidelines listed out by the Google search engine. Although the results for
these sites or pages may be a bit slow in the initial stages, gradually, these
websites get higher rankings and they are retained much longer on the search
results page. A website content that has been built while keeping in mind the
white hat SEO technique definitely will have a lot of informative useful stuff
as required by the user. Thus, high visitor traffic is bound to persist for
such sites.
2.
Black Hat SEO: As the name itself
suggests, this SEO method is not recommended for any website content. Content
developed using this SEO technique does not follow any of the guidelines listed
out by Google. These methods manipulate search engine algorithms in order to gain
higher search rankings. So, initially, these websites may rank in the higher
order of search results but slowly, these sites may totally disappear from the
search results page. The quality of content developed using this method is
quite poor; they include keyword stuffing or spamming of links. Thus, the usage
of this SEO technique for content development should be strongly avoided.
3. Gray hat
SEO: This is situated somewhere between the white hat and the black hat SEO
methodologies. In simple terms, it may not be as good as white hat SEO methods,
however, at the same time, it is not bad as the black hat SEO method
either.
Why are the SEO types named after colored hats?
The better the seo services in ludhiana used, the more
pleasant is the color. Thus, white is the best and black is the worst.
Hence, they are named accordingly.
So, if you need to develop content for your website, you now know which
SEO type should be used.
