As far as branding is
concerned, the packaging is the ultimate aspect that will decide the fate of
your products. A product that stands out in the hoard of the cluttered
supermarket setting is more likely to find more buyers than the one that does
not stand out, that would mean as food or pharmaceutical company, you need to
find the best ribbed jars supplier.
However, you must understand
how the packaging can change the course of your product’s success for good.
The
psychology of consumer behavior and packaging:
If you look at the
supermarket shelves, you will get overwhelmed by the number of products that
the shelves contain. It would not be bragging if someone says that the
supermarket can at least carry more than 560,000 SKUs.
Now, that is a staggering
number and competing in that cluttered place can be daunting. But before you
get down making your decision and bringing better packaging solutions into the
scene of your business, you need to know how it impacts.
The first thing is that it
is about ‘proximity perception’. Since the customers are closer to the products
they are more likely to believe the claims that are made on the product itself
rather than advertising.
The advertising can get
creative as far as storytelling is concerned but there is always a risk of
people doubting the authenticity because the chances of manipulative intent are
inherent. That means it can shape the decision-making process of the customers.
Secondly, impulsive buying
is not something that exists in void, in fact, it is the very nature of humans
and it will be. For instance, a nicely designed product that speaks out loudly
about the content and benefit can make a customer make the impulsive decisions
as he or she is more likely to find that the product might be useful.
Customer behavior can be
greatly impacted by the way you package your products. Hence, it can be
advisable that you need a good packaging company that can give you the right
packaging solution.
How
to get the best packaging solution;
·
The first thing is that you need to do is to
find a company that has certification such as FSSC 22000, ISO 9001:2015, and cGMP. This is the first
step that needs to be verified before you look at anything else
·
You need to find a packaging
company that is creative and understands the importance of creative execution
of our designing and packaging ideas. The company should be able to give
creative solution to find how it impacts the decision-making process
·
You need to find a packaging company that is
always ready to work within our budget. However, you should and must know
whether they have proper experience in dealing with your segment or not
The points that are
mentioned can be helpful in finding the best ribbed jars manufacturers in the
market that can give you the right kind of jars that you need to ensure that
the products are getting enough visibility on the shelves.