The bottom line is everything for an
SEO executive. Most marketing heads at big and small companies demand results
and not tactical reasons behind below-par performances. In the race to deliver
results, it is not surprising to see many SEOs bending the rules and taking
shortcuts to better results.
These shortcuts don’t come without a
cost. Bad SEO for better performance is an attempt to fool search engines, and
the latter doesn’t take such attempts lightly. Take Google as an example. SEOs
have long tried to look for shortcuts to improve their performance and enhance
search rankings. They have been successful at finding some shortcuts to deliver
better SEO results, but search engines are very smart and do not take time to
smarten to such shortcuts.
Discussing these bad SEO practices
is of no use as Google will catch professionals doing at some point. Instead,
it is more important to know the consequences of such practises for SEOs.
In this article, we do the same.
Google
Penalties
The first step Google takes to
punish SEOs who follow bad SEO practises is give them penalties. Google awards
penalties to websites if it feels it is following bad SEO tactics such as
keyword spamming, bad link building, or duplicate content.
These tactics are sadly all too
common in the SEO domain and thus Google has to dish out penalties to such
websites. After receiving the penalty, the website sees a drastic fall in
search rankings. It takes a lot of time after that to regain Google’s trust.
Penalties are also of two types -
algorithmic and manual. Algorithmic penalties are dished out usually when a new
update rolls out and a website doesn’t meet the new parameters Google is
ranking websites on SERPs. Manual penalties are awarded in case an employee at
Google spots an SEO using bad tactics to help his/her website gain an unfair
advantage.
In
Conclusion
Bad SEO practices were the norm back
in the day when PageRank was the primary factor to rank websites on SERPs.
Things have changed since then as search engines have grown smarter at ranking
websites. Many factors are now taken into account while ranking content. And
still, there are a number of bad SEO practises used by some professionals for
unfair advantages. In this article, we covered the consequences of bad SEO
practises on website performance and brand image.
About
the Author - Kamal
Rana is a digital marketing trainer and SEO expert currently working at
DelhiCourses.in. He has previously worked for other digital marketing institutes
in Delhi before making the jump to DelhiCourses.in, a well known digital marketing institute
in Delhi.
