In the world of technology, AI (Artificial intelligence) is giving numerous revolutions and miracles in the industry that we cannot imagine. AI is known for its problem-solving skills, insightful solutions, and automated learning skills. Recently Qatar Airways have given an example of these skills of AI through usage of technology on a very different level.
Yes, Qatar Airways takes AI powered campaigns to a notch higher through storytelling. People are getting fascinated with this campaign as one can also snap their faces and insert it into the story of QATAR Airways. But what is the story? Let's see.
QATAR airways recent AI-powered campaign-
In a recent campaign of QATAR airways, they are using AI storytelling at Hamad International Airport, Qatar. This is a love at first sight plot. In this story, one can see a girl who is a very famous actress and a boy meeting at the airport where a girl loses her earring. They were separated by their friend and are eager to meet each other by any means. The story takes an interesting turn when both of them reunite traveling through QATAR airways and getting united at Hamad international airport, Qatar.
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Now you may be wondering what is the interesting part of the story? The best part of this campaign is that customers can snap their faces and can insert them in the whole storytelling, this face-scanning option can get people the double enjoyment of these emotive scenes.
The senior Vice-president of Qatar Airways Babar Rahman stated that “Using AI technology, we have created a unique brand experience, highlighting our commitment to redefining passenger journeys. It’s not just about telling a story but [about] allowing our audience to be part of it personally”. He also added that “This campaign uses innovative technology to bring people even closer to the brand in ways never seen before”.
Campaign and customer services -
Name of this campaign is ‘Qstory’. The objective of this story telling campaign is to enhance customer experiences and to generate personalized storytelling to make customers feel the part of Qatar Airways recent developments. The storytelling is an example of how people always remember the narrative which resembles and uses images, narratives and videos. Moreover, this story has the essence of the cultural exploration, adventure seeking, romantic getaways like a drama, family fun and food delights.
Qatar Airways is famous for their hospitality, culture essence, world class amenities and customer services such as Name Change on Qatar Airways, refunds etc.
Apart from all these facilities and policies QATAR Airways are also awarded as world's best airlines and best airlines in the Middle East for consecutively 2 years in 2021 and 2022. Also, they were awarded as the best business class in the same year.
Conclusion
Customer building and customer adventure are also part of
the services of the business. Qatar Airways took this very seriously and gave a
world of view and taste of AI generated story telling.