Every change in the society is brought for a
cause, and each of these changes cannot be brought without any form of advocacy
holding it upright. And when all these cumulative efforts succeed, the results
can be expected to be transformative. One who takes a dig at the society and
some of the noble practices in it can very well understand that most of these
good ideas did not catch the widest attention just because they end up working
well. There are some grave reasons behind it as well- there were substantial
creative investments in building the public relations, legislative actions, and
even political activity as well.
The successful foundations and nonprofit organizations
who need to deal with the society more often actually understand the importance
of these third party advocacies. While speaking with Jack
Bonner at A2W, he says that these advocacy firms actually have got
forth multiple resources in the policies that they believe in. while some of
them have been a grand success, the rest still found some hesitations as well.
Why do these hesitations come at all? What would determine the efficiency of
all these advocacies?
The word advocacy has got multiple meanings of
its own, and deciphering the right one will actually take lots of trouble to
take in. in most of the cases, the funders do not pay just to waive off their
flags for any particular cause. The ultimate goal of supporting any cause and
contributing financially is to bring in change in a real sense to social as
well as political outcomes. Who would help in bringing these outcomes? This is
exactly where the third party advocacy firms like A2W come into play. However,
experts believe that the relationship between the work that would create the
outcomes, and the actual outcomes might prove to be elusive enough. The reason
for such a trend is advocacy is indeed a complicated process, and the impact it
has in the society is quite indirect.
The similar resources and advocacy strategies can
often find a different result. At times the political outputs might have some
direct relation to the inputs, but there might be some discrepancy between the
inputs and outcomes as well. Some of the methods that are being applied by
these third party advocacy firms have got a specific goal in mind. But in other
cases, these methods might have some broader perspective for the target groups
and they do actually reap better results than its costing.
Not a single objective in this world goes in
vain, especially when advocacy firms have their strategies set to back up these
plans. In the world of digitalization, nothing comes for free, and implementing
the age-old techniques would not help serve the purpose of reaching the maximum
customers in the market. There are multiple new strategies designed, and there
are several ways of implementing them, but only experts like Jack
Bonner know how they can be chalked out.
Fighting for a cause is indeed great, but
fighting with all the guards on makes maximum sense, and these third party
advocacy firms help in during the process.
