A
couple of days ago, during an incredibly tiresome shopping experience, I
decided to take a break in the central street paradise where the coffee shop is
located when faced with many decisions. As I looked through the jets of
condensed water at the piles of purchases, I could hear that almost every
customer in line behind me was asking for the middle option. Why was it? Of
course, not everyone had the same decision-making philosophy as mine. Of
course, not everyone is so bored with everyday life to think about it.
Upon
returning home, laden with some bargains and some not so cheap, I lit the
kettle, and after seeing many medium-sized cups of coffee, I returned to my
previous thoughts. This required a more in-depth study - it was a laptop.
Surprisingly,
after a couple of minutes of keystrokes, my suspicions were confirmed: numerous
social studies have shown that the middle option is chosen much more often than
the others when people are presented with three alternatives. This matters too
many retailers, especially food and beverage retailers and related suppliers,
especially beverage glass manufacturers.
Subsequent
research has revealed an innovative way for food and beverage retailers to grow
their businesses and may have explained the reasons for the rise of paper
coffee cups with lids. It appears that all paper cups used to be the same
size and were invented as a more hygienic way to drink water from public
fountains. The trade industry saw the opportunity and applied this cup to
dispense soft drinks or carbonated drinks such as Coca-Cola. After some time
selling this versatile drink, the store wanted to expand the business and
introduced a larger mug.
The
next step becomes obvious wherein the above example, the paper coffee cups with lids will
be 7 oz, 9 oz, and 12 oz, further gains can be achieved by scaling up to 9 oz,
12 oz, and 16 oz, and so on. You may have recently noticed that the company
introduced a giant 31-ounce coffee mug, potentially generating huge profits as
customers opt for a new midsize container. However, this cup size is not new;
Any movie trip will show you 20, 32, and 44-ounce paper cups, and while you may
wonder who can drink that much liquid, next time you're at your local hostel,
see how many drinkers can drink a couple of glasses.
